Organizational Leaders

PATRICK HO

CHIEF EXECUTIVE OFFICER

As an immigrant to America and now U.S citizen, Patrick Ho made his way to Rochester through hard work, determination, and passion for the American dream. Before purchasing Rochester Optical in 1990, he settled into the Rochester area and bought his first businesses in 1986. Before his move to Rochester, Ho attended the University of Manitoba and earned a degree in business management. Now, he leads the company under the same principles taught to him. With a mind for innovation, problem solving, and ingenuity, Ho strives to make every customer feel like a friend as Rochester Optical continue to expand as an independent, full-service optical care organization developed around the needs of its clients.

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PETER BALASH

CHIEF FINANCIAL OFFICER

Balash came to Rochester Optical in 2005, overseeing all financial operations of the business. In his role, he led the optical stores to routine economic increases and a robust gain of more than 40 percent total annual revenue from 2005 to 2014. During his initial leadership, Balash reduced spending and created programs to give back to the Rochester community. His leadership, knowledge of the customer markets, and understanding of the community helps the organization continue to thrive today. He brings experience in sales, customer operations, and financials from his past positions as former general manager of regional Petro locations and Vice President of Monroe Reprographics.

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GREG NOVAK

CHIEF OPERATING OFFICER

Novak has been with the company since 2015 and brings decades of experience in business management to the optical space. He is the former Chief Operating Officer, Chief Executive Officer and Group President for Strategic Initiatives at NASDAQ-listed The Harris Poll (formerly Harris Interactive). During his tenure at the company, he grew the revenue from $6 million to $250 million. Outside of Rochester Optical, Novak serves as the CEO of NuPro Technologies, Inc. A graduate from the University of Pittsburgh and Purdue University, Novak brings experience in logistics, operations management, marketing, and research, and continues to help lead the team at Rochester Optical with efficiency, a customer service-oriented mindset, and stringent quality standards.

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TOM WIDELL

VICE PRESIDENT OF SALES

Widell brings his industry-leading knowledge of the optical landscape, optical consumer, and vision-correction products to Rochester Optical. His technical abilities allow him to lead the highest-quality sales team striving to fit the needs of all customers. In his role, Widell oversees all wholesale operations while working with a team of dedicated lab professionals to create the best vision correction products on the market. Before joining Rochester Optical, he led sales teams at Coca Cola, Inc., Bausch & Lomb Vision Care, Inc. (formerly Valeant Pharmaceuticals), and Sanofi Pharmaceuticals. He obtained his Master of Science degree from Nazareth College.

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