Providing optical solutions for more than 80 years
Chief Executive Officer
When CEO Patrick Ho acquired Rochester Optical Manufacturing Company in 1990 he quickly began to grow and diversify the business, adding a full service optical lab, expanding to safety and Government contract manufacturing, and opening retail stores beginning in 2001. Patrick then began heavily investing in Research and Development to explore, build, and implement the latest patented and proprietary optical technologies. In 2013, Patrick led Rochester Optical into the world of wearable technologies and launched proprietary prescription lenses, safety solutions, fashion frames, and accessories for the most advanced smart glasses on the market. Leading the optical industry and bringing optical innovation to wearable tech, Patrick has set Rochester Optical apart.
Chief Financial Officer
Since April 2005, Peter Balash has been Rochester Optical’s CFO, head of the accounting and military departments. He is responsible for sales, production, inventory, quality control, and much more. When Peter started in 2005, Rochester Optical was a four million dollar company with 40 employees. As of 2014, the business has grown into a twenty million dollar company with 215 employees. Prior to working at Rochester Optical, Peter ran an employee owned printing company with 120 employees and eleven million dollars in sales. Outside of work, Peter loves entertaining with his family and friends at his home including his two Weimaraner dogs, Zeke and Luca.
Senior Director of Business Development
Barbara joined Rochester Optical as the Senior Director of Business Development in July of 2015. She has over 25 years of optical industry experience including sales, marketing, training, and customer service in manufacturing, wholesale laboratory, and retail environments. As a Licensed NJ Ophthalmic Dispenser and ABO Certified Optician, with a Speaker and OAA Refractometry certification, Barbara has been a lecturer throughout the US for Continuing Education Credits for ABO and many State Boards and associations. Some of these Boards and associations consist of: New York State Society of Opticians (NYSSO), Opticians Association of New Jersey (OANJ), and Professional Opticians of Florida (POF).
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