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Optical Laboratory

Our optical lab is a state-of-the-art facility with the latest digital free form lens manufacturing technology on the market.

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Military Eyeglasses

We offer innovative military eyewear solutions from Frame of Choice, mask inserts, sun clips, accessories and more.

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Smart Solutions™

Smart Solutions™ technology: Prescription Smart GOLD™ Lenses & our Smart Frame™ for all smart glasses wearers.

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Fashion Frames

Quality designer frames for every customer including ECPs, military, smart glasses wearers, and safety frame wearers.

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Smart GOLD™ Lenses

The Intersection of Technology and Eyewear

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Latest Blog Posts


Rochester Optical: The Optical Experts in Wearable Tech

June 22, 2015 By: Julia Powers, Technology moves fast and forward at exponential rates, which can make it hard for... Read More →

Join Us LIVE from CES 2015

Rochester Optical will bring you complete coverage from the 2015 International CES, and scour the wearable showroom floor for the hottest... Read More →

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Smart GOLD™ Lenses Website


Visit Rochester Optical’s new website for an in-depth explanation about our new lens technology.

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White Paper


Click on “Smart Glasses Require Smart Solutions™ ” to read how Smart GOLD™ Lenses meet the visual demands of smart glasses.

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In the News

Our Smart Solutions initiatives are taking the wearable world by storm; earning national accolades with Smart GOLDTM lens technology.

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