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Optical Laboratory

Our optical lab is a state-of-the-art facility with the latest digital free form lens manufacturing technology on the market.

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Military Eyeglasses

We offer innovative military eyewear solutions from Frame of Choice, mask inserts, sun clips, accessories and more.

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Smart Solutions™

Smart Solutions™ technology: Prescription Smart GOLD™ Lenses & our Smart Frame™ for all smart glasses wearers.

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Fashion Frames

Quality designer frames for every customer including ECPs, military, smart glasses wearers, and safety frame wearers.

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Smart GOLD™ Lenses

The Intersection of Technology and Eyewear

Latest Blog Posts


Rochester Optical Sponsors Opticians to Serve in Honduras

ROCHESTER, NY (November 12, 2014) “It is with great pride that we sponsored Brad and Sharon Main on their recent... Read More →

Welcome to Smart Glasses

Smart glasses are cool gadgets that have just barely made their way into the consumer market. Based on the amount... Read More →

Smart Glasses Lens Technology To Change Eye Care Industry. Hong Kong Optical Fair To Reveal ‘The Future Of Eyewear’

The explosion of global revenue from wearable technology has dramatically increased for sectors such as fitness, watches, clothing, gaming, healthcare,... Read More →

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Smart GOLD™ Lenses Website


Visit Rochester Optical’s new website for an in-depth explanation about our new lens technology.

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White Paper


Click on “Smart Glasses Require Smart Solutions™ ” to read how Smart GOLD™ Lenses meet the visual demands of smart glasses.

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Pedal South


Pedal South is 5 men bicycling with Google Glass through North America, Central America, and South America – 18,000 miles.

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